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Meet The Team

Zahid Raja - Global Head - Franchising

Zahid Raja - Global Head - Franchising

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Phil Marshal Global Franchise Manager

Phil Marshal Global Franchise Manager

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Waqar Ullah - Country Head Pakistan

Waqar Ullah - Country Head Pakistan

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Lyudmyla Bychyk - Country Head Ukraine

Lyudmyla Bychyk - Country Head Ukraine

Muhammad Qasim - IT Global Head

Muhammad Qasim - IT Global Head

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Shumaila Shafique - Franchise Marketer - Italy and Europe

Shumaila Shafique - Franchise Marketer - Italy and Europe

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Ashley Skinner - Global Head Franchise Recruitment

Ashley Skinner - Global Head Franchise Recruitment

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  • Zahid Raja - Global Head - Franchising
  • Phil Marshal Global Franchise Manager
  • Waqar Ullah - Country Head Pakistan
  • Lyudmyla Bychyk - Country Head Ukraine
  • Muhammad Qasim - IT Global Head
  • Shumaila Shafique - Franchise Marketer - Italy and Europe
  • Ashley Skinner - Global Head Franchise Recruitment
  • Zahid Raja - Global Head - Franchising

    United Kingdom

    Zahid is an experienced franchise consultant, entrepreneur and an established franchisor in his own right. He has successfully created and managed several businesses in various industries over the years including Insurance & Finance, Claims Management, Food, Entertainment and Real Estate, to mention a few.
    He achieved his PhD in Business Management at Richmond University over 20 years ago and has since painted success in the challenging world of Franchising. Zahid has a wealth of experience in guiding businesses in their ambitions to expand through franchising nationally and internationally. Highly skilled in B2B sales, marketing, and franchise recruitment, as well as having an eye to details in providing franchising and financial solutions to business and corporate clients.
    Additionally, he has also successfully developed his own brand ‘Fitnatix’ in Health and Fitness related Industry and is in the process of launching this by offering franchises throughout UK and some carefully selected countries in the very near future. Back in the late 90’s, he single handedly recruited 47 franchisees for a Mortgage consultancy in less then 6 months which shows his commitment and determination to achieve and exceed set targets.
    He has a passion for helping business owners and entrepreneurs develop and expand their enterprises through franchising. He is financially and commercially an astute businessman with expertise in providing profitable solutions to SME’s. Furthermore, Zahid is a highly proactive, creative and visionary individual, who has an innovative approach in assisting businesses to achieve their expansion plans and required targets through franchising.

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  • Phil Marshal Global Franchise Manager

    United Kingdom

    A proven Senior Sales Manager, who has had a direct impact, consistently delivering both exceptional new and key account business, and developing client relationships that focus on matching the client’s needs to the ideal franchise product.
    He truly possesses knowledge, experience and ability to provide strong revenue success for businesses. Phil offers exceptional performance with responsibility to franchising businesses.
    Adept at identifying and delivering strategic business opportunities and engaging senior stakeholders to deliver required results. Phil has an extensive network of industry professionals to ensure success for new and existing Franchisors.
    He has wealth of experience of working under pressure to meet the targeted deadlines. Under his management, he's always achieved specific project objectives and exceeded expectations.
    Has a strong passion for successful sales development and is always looking to deliver exceptional results.

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  • Waqar Ullah - Country Head Pakistan

    Waqar is an experienced Business Development professional with 25 plus years’ experience in trade, investment and administrative operations, holds staunch ability to develop profitable relationship with stakeholders, implement strategic goals, possesses relevant skills to push organization to top tier of its industry.
    Waqar is known for his capabilities of building relationship and maintaining in Pakistan with key businesses, trade bodies, regional business chambers, major stakeholders. Having good knowledge about business dynamics in the country across multi sectors and especially considered as an expert about the local knowledge of Punjab.
    Some of the most prestigious achievements by Waqar are launching UK Educational Institutes like LSBF, CIMA, Study Group, BPP University, ABE, etc. He has done business research work for numerous UK companies for establishing their presence in Pakistan and made several Business Development visits to UK for attracting UK Investment in Pakistan.
    Waqar has worked with the British High Commission for about 20 years. This job includes running independently Trade Office to promote UK businesses in the region covering all major sectors in the country like Education, Healthcare, Agriculture, Infrastructure, Food & Drink, Environment, Energy, etc. He has played a pivotal role to keep the UK flag up in the region and successfully promoted UK Plc.

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  • Lyudmyla Bychyk - Country Head Ukraine

    Lyudmyla has worked as a Trade Development Adviser for many years with UKTI situated in British Embassy Kiev, Ukraine and gained a valuable experience in assisting businesses from UK and Ukraine to boost trade between both countries and with rest of the world. Lyudmyla works closely with the the team members to promote and facilitate development of British trade with international companies. She coordinates provision of a wide range of services to UK companies seeking to trade with International companies or establish a presence in the market. Her lead sectors are Infra-structure, Healthcare, Retail & Luxury Goods, and Professional Services.
  • Muhammad Qasim - IT Global Head

    United Kingdom

    Muhammad is highly credible, dynamic, energetic and client focused Programme Manager with 15 years’ information technology experience specialising in delivering IT solutions in the world of franchising for business and corporate clients. Muhammad has a proven ability to build trusted relationships, lead multi-national global teams and deliver large complex new business solutions ranging from web development to mobile app development. He has strong track record in developing and implementing successful projects for hundreds of businesses.

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  • Shumaila Shafique - Franchise Marketer - Italy and Europe

    Shumaila is a very successful, experienced and professional marketer. She has an extensive knowledge and experience in Franchise industry and possesses hands-on understanding of franchising strategy, development & operations. Equipped with linguistic proficiency in Italian, English, Arabic and Urdu, She has always played an instrumental role significant in Franchise recruitment, implementation, and operating various franchising models. In addition to her experience as a franchise marketer, she has a track record of developing and supporting franchise businesses, both as a professional individual and as a team member. Shumaila is committed to sharing her knowledge to add-value in all aspects of franchising, and extends an ongoing support to new and existing Franchisors.

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  • Ashley Skinner - Global Head Franchise Recruitment

    United Kingdom

    Ashley has been involved in franchise recruitment and marketing for almost a decade. Ashley and his team specialise in marketing for franchise recruitment campaigns and initiatives. Having generated 1000’s of franchise leads and 100’s of new franchisee/partner sign ups, he knows how to market businesses creatively and effectively. Ashley's expertise ranges from franchise website development, graphic design for marketing materials, copywriting, social media management and online digital advertising to mention a few. He knows how to promote your brand effectively and make it stand out from the crowd to connect with suitable prospects in an increasingly competitive industry.

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  • Zahid Raja - Global Head - Franchising
  • Phil Marshal Global Franchise Manager
  • Waqar Ullah - Country Head Pakistan
  • Lyudmyla Bychyk - Country Head Ukraine
  • Muhammad Qasim - IT Global Head
  • Shumaila Shafique - Franchise Marketer - Italy and Europe
  • Ashley Skinner - Global Head Franchise Recruitment